Designing t-shirts for a better world

The word “Future” with the design of all t-shirts inside each letter
The word “Future” with the design of all t-shirts inside each letter

The world faces a convergence of issues and challenges on a global scale. We all know how hard it is to fight for a better world, but global challenges require global solutions. Great ideas can come from anywhere at any time and, it doesn’t mean creating something new. Even small ideas or reinventions can encourage people to do the same, resulting in a snowball effect that will impact our planet.

This belief is what has been leading Ana and Tiago throughout the years. Before the creation of Humana, they have been using design to promote social and environmental change. Those values and beliefs are replicated in every project we create at Humana.

“More importantly, in all five seasons from Future Print Club, we donated more than 10.000€ to more than 30 NGOs”

That’s the premise of Future Print Club. With the motto “to design t-shirts to change the world for the better”, the project intends to evoke the power of collaborative work. Every season, to express diversity and inclusiveness, we ask different creatives to select an NGO and design a t-shirt to withstand it. It is a creative idea, but we believe that including more artists in the circle will help to bring more awareness and more progressive attitudes about the benefits for the world. This way, we’ve been privileged to be working with more than 30 creatives from all over the world, including Oscar Maia, Jimmy Muldoon, Marta Cerdá, Ryan Carl, and many others. More importantly, in all five seasons from Future Print Club, we donated more than 10.000€ to more than 30 NGOs fighting for a better world, socially — CancerResearchUK, Water for People, GirlsWriteNow — and environmentally such as Plastic Oceans, WeForest, or Greenpeace.

Now, you may be asking yourself, “Why design t-shirts?”. Well, we don’t just see shirts as a garment, but rather as a form of self-expression to reflect many causes. It feels like a more genuine and humanized way, allowing us to address uncomfortable topics and instantly communicate the message. Our emphasis on sustainability is also applied in the shirts of Future Print Club, one of its core values. We take it very seriously! Each tee is made from 100% organic materials using methods and materials that have as little impact on the environment as possible. In addition, each tee is only available for 30 days through a pre-order model, helping to reduce waste as much as possible.

Designed t-shirts from various editions of the Future Print Club

The last thing I’ll leave you with is that all of us can work towards a better world, but designers are specially gifted to encourage a positive change. Design can emphasize all the progress that has been made but, also acknowledge all the problems in the world and bring them visibility. The world only asks you for your imagination and creativity — Spinning the world’s problems into solutions. We do this is by creating a community of artists and designing t-shirts to help those who fight for a better world. That’s our motivation, and we feel optimistic. Twenty years from now, we want to look back and be proud of who we are and what we accomplished. New seasons of Future Print Club are coming on the horizon. Stay Tuned!

Originally published at https://humanastudio.com.

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We design disruptive brands for organizations that aspire to have a positive social and environmental impact. Learn more at: humanastudio.com

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Humana

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We design disruptive brands for organizations that aspire to have a positive social and environmental impact. Learn more at: humanastudio.com

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